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The Grand Experiment

The Shall (of Mar)Can you create a vital community-driven Web site in six months? Now, can you do it from 1,366 miles away?

I’m about to find out using my hometown Marshall, Minn., as my test subject. Using my personal contacts (my family) and some grassroots efforts online I want to create a vibrant user-powered community center. I dub thee “The Shall.”

For at least 6 months I plan to:
- Log in and post something relevant to the community daily
- Document the process (challenges, successes, humorous anecdotes)
- Try and have some fun connecting with the prairie town I grew up in

Residents get their local news and gossip (they hosted who for dinner?) from two primary places: The Marshall Independent (a hard-working and award-winning paper where I did a summer internship) and gomarshall.net (oh, Lord have mercy…that is a marquee).

And while both sites have some sort of social networking/communication going on, it’s no where near something like mnspeak.com.

The Shall is going to aggregate everything related to Marshall (on YouTube, Flickr, news stories, events) and allow citizens to publish their own content (news, questions, garage sales, video from the basketball game).

I was inspired to try this after I saw the Boulder Daily Camera move their community site to Ning.

I’m starting with a loose framework and an open mind. Let’s see what happens!

Tags: community, Marshall, Minnesota, ning, social, social networking
Posted in Business, Communication, Journalism |

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About This Getup

RunningDesign is the online home of Drew Geraets. I'm a journalist, writer, photographer, web designer and pseudo-athlete. Originally from Minnesota, I'm currently living, working and eating hotdogs in New York City.

I offer services and consulting for:
Web Design, Information Architecture, Social Marketing, Community Building, Photography, Online Journalism. Need help? Shout out.

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